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    <title>DeltaNorm Blog</title>
    <description>Notes on measuring product change, from the team building DeltaNorm.</description>
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    <lastBuildDate>Fri, 14 Aug 2026 21:06:38 GMT</lastBuildDate>
    
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        <title><![CDATA[Stop instrumenting what you planned]]></title>
        <description><![CDATA[Event schemas get written during design and never revisited, so the data describes the product you intended rather than the one people use. A short argument for instrumenting late.]]></description>
        <link>https://deltanorm.example/blog/stop-instrumenting-what-you-planned/</link>
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        <pubDate>Tue, 04 Aug 2026 00:00:00 GMT</pubDate>
        <category>Experiments</category>
        <author>Julian Vandermolen</author>
    </item>
    <item>
        <title><![CDATA[What a delta actually costs]]></title>
        <description><![CDATA[A two percent lift is not a number until you know how wide the interval around it is. Here is how we report both, and why the second one changes decisions more often.]]></description>
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        <pubDate>Tue, 28 Jul 2026 00:00:00 GMT</pubDate>
        <category>Experiments</category>
        <author>Julian Vandermolen</author>
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    <item>
        <title><![CDATA[One identifier that survives a reload]]></title>
        <description><![CDATA[Session stitching is where most event pipelines quietly lose people. What breaks, why the usual fixes make it worse, and the narrow approach we settled on.]]></description>
        <link>https://deltanorm.example/blog/one-identifier-that-survives-a-reload/</link>
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        <pubDate>Wed, 15 Jul 2026 00:00:00 GMT</pubDate>
        <category>Engineering</category>
        <author>Julian Vandermolen</author>
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    <item>
        <title><![CDATA[Queries in plain language, and where that stops]]></title>
        <description><![CDATA[Asking a question in English and getting a chart is a good default and a bad contract. What we let it do, what we make it show you, and the line it does not cross.]]></description>
        <link>https://deltanorm.example/blog/queries-in-plain-language/</link>
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        <pubDate>Tue, 30 Jun 2026 00:00:00 GMT</pubDate>
        <category>Engineering</category>
        <author>Julian Vandermolen</author>
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